About Catchysmells (IT Maaz)

Catchysmells is an Indian fragrance brand and creator-led community best known for daily YouTube Shorts that review and showcase perfumes and new launches. Started as a passion project by Mehmood Shaikh and Maaz Shaikh, the brand blends creator experience with in‑house perfume making to help shoppers discover long‑lasting, value‑for‑money scents.

What we make

  • Own‑brand perfumes with signature themes and unique note profiles across fresh, floral, oud, gourmand, and daily‑wear categories.

  • Limited drops and creator picks inspired by fan requests from comments and DMs.

  • Gifting bundles and seasonal combos suitable for birthdays, weddings, and festivals.

Where to buy

  • Official store: catchysmells.com for the full catalog, new arrivals, and offers.

  • WhatsApp orders: Fast help with product picks, availability, and delivery.

  • Retail: Store presence in Mumbai, including Atria Mall, Worli (2024), and Bhayandar.

Why people follow us

  • Daily short‑form videos on YouTube and Instagram showing real‑life performance, notes, and comparisons.

  • Frequent giveaways and community polls to choose the next drops.

  • Honest, practical guidance on choosing the right scent for college, office, parties, and gifting.

Our story

Catchysmells grew from social media into a direct‑to‑consumer perfume label. By listening to comments, testing every batch on camera, and iterating with community feedback, the brand built a catalog of crowd‑favorite fragrances at accessible prices. The mission is simple: make good‑smelling, reliable perfumes easy to discover and buy—online or in store.

Visit us

  • Shop online: catchysmells.com

  • YouTube & Instagram: “Catchysmells / IT Maaz” for daily Shorts, launches, and offers.

  • Stores: Atria Mall (Worli) and Bhayandar, Mumbai.

Service & support

  • WhatsApp support for shade/scent matching, bulk orders, and delivery questions.

  • Easy exchanges on unopened packs as per policy, plus updates on restocks and drops via social